Want to guarantee you get authentic and relaxed - yet professional as hell - photographs for your brand or business?
My clients always tell me this is what they want and I fully get it. For me, brand photography has to be full of your personality and true to your values and your business mission. It also needs to be modern and striking, so that you can grab the attention of your target audience and leave them with a lasting impression. And it needs to show you looking like you do in real life (albeit on a good hair day!)
The whole purpose of investing in professional photography is to help you get more visibility, reach more clients, make more sales and have more impact in the world.
In order to do all those things, and to make sure you feel ready and confident for your shoot, there are three things I recommend you do…
1. Spend time telling your photographer about you and your business
What is most important to you to get across through your images? What do you want brand photography to help you to achieve? A great way to help do this is to reflect on what your values are and what aspects of your personality you most want the photos to reflect and discuss with your photographer how to draw this out.
2. Think about all the different activities you do in your business
Do you work from home or head to a cafe with your laptop? Are you on calls a lot? Do you run workshops? Make products? Visit locations? These activities are all brand photography gold. Make a list of what aspects of your day to day life you want to reflect and these can form the foundation of your brand photography shoot. From this you can choose the ideal locations, props and outfits for the shoot.
3. Think about how you want to use the photos
Do you need a striking website banner image? A killer headshot for your socials? Do those photos need to tie in with your brand colours? Make a list of potential ways to use the photos and then discuss them with your photographer. This will ensure that, on the day of the shoot, you get all the right kind of shots so that your bank of images will be able to work really hard for all aspects of your business.
I hope this has given you a few ideas so that you can really get the most out of your brand photography.
And, if you would like a no pressure chat with me to see how I can help you capture the essence of your business, then please get in touch. I'd love to hear from you.
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